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Design & Creation Philosophy

Croata as a brand enjoys an iconic status in the world of luxury due to a combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process.

 

The brand philosophy is deeply entrenched in the bravehood of the design studio and the principles of high quality and modernism. Croata has always shunned mass production, manufacturing lines and outsourcing. Every product coming out under Croata name reflects the hard work put into it by the artisan.

Regarding the neckties, aaccording to CEO, the main strength of the Croata brand is the love – we do not sell fashion accessory – we sell the main thing.  We are desirable because we connect with people – we transpond the symbolism of the necktie on them.

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Croata as a brand is known for its heritage, craftsmanship and exclusivityin the domain of ultra-luxury silk products. We have created a complete production process - from selection of the materials to handmade finishing, while our commitment to quality and the use of modern technology to support the mastery of craft is a living tradition that connects the past, present and future.

The objective of the design department is to develop creative skills outside the box and the dictates of fashion trends, and to find new approaches and solutions in design through research, experimentation and freedom of expression.

We take the inspiration from street fashion, films, exhibitions, flora and fauna details, travel, culture, and the media. Customers are always at the centre of our focus; we strive to enchant them with patterns and fabrics every time they enter a CROATA boutique.

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Croatian interlace or “pleter” braiding

Croatian interlace or “pleter” braiding taken from the old Croatian stone monuments from the time of the Croatian princes and kings.

The Glagolitic script

The Glagolitic script is an old Croatian script from the the 9th century, which appears in historical sources.

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These motifs are inspiring our designers with their elegance in shape and history that they are keeping deep inside.

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